Product Criteria & Submission Guidelines
Apple customers around the world rely on the Macintosh Products Guide™ to find products for their Mac, iPod and iPhone. Make sure your company's products are listed and up-to-date. Developers can list free-of-charge all products that meet the criteria listed below.


Update Existing Products     Submit a New Product


All Products
  1. The product must have a supporting website in English, where customers can find Mac, iPod or iPhone compatibility information.

  2. The product must be currently shipping (no beta software or pre-announced products). Open source projects can be beta.

  3. Products must follow the posted Guidelines for Using Apple's Trademarks and Copyrights. For example, the words Apple, iPod or iPhone may be used as a descriptor, but not as part of the product name.

  4. Consumables are not listed (batteries, ink cartridges, toner, print media, storage media, common cables and adapters, etc.)

  5. Ranges of products that have slightly different configurations may be consolidated into a single product record (e.g. ranges of hard drives with various capacities, RAM modules, stock media, etc.)

  6. Products and their developer's web site cannot contain language or any other form of expression that may be deemed inappropriate or offensive to others.

  7. Apple reserves the right to omit, edit, or reject submissions.



Mac Products
  1. Must meet all criteria listed above, under "All Products"

  2. The product must be built to run natively on Mac OS X or Carbonized (i.e., must not launch the Classic environment).

    • To be listed as a Universal product, the product's supporting website must include the Universal logo or adequate compatibility information (e.g., "Runs on Intel- and PowerPC-based Mac computers"). Use of the Universal logo requires a separate agreement.

  3. Web-based applications: Software that can be purchased and whose Mac OS X client application is a web browser can be listed. Web-based services (e.g. online banking, online stores, etc.) are not allowed. Online games are allowed provided they meet all product submission criteria. Web-based software will be reviewed and accepted on a case-by-case basis.

  4. Only full versions of software are listed (no demo or upgrade versions, retail SKUs, etc.)



iPod and iPhone Products
  1. Must meet all criteria listed above, under "All Products"

    • For products that connect to the 30-pin iPod or iPhone dock connector, the company must be a member of the Made for iPod program.






About Apple Retail
Products listed in the Macintosh Products Guide will be reviewed for inclusion in Apple retail and/or online stores. For consideration, your product, at a minimum, must be offered through general retail distribution, have retail packaging, and offer a broad consumer appeal. You will be contacted by an Apple retail or online store representative if your product is selected.


Removing a Product
If you would like to remove a product from your current range, or if you have questions about the Macintosh Products Guide please contact us.